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With higher numbers of people being able to access your brand, awareness of your products or services will be higher than if you were using traditional methods of increasing brand awareness. The number of times a brand gets seen is directly related to brand recognition 
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There are four levels of brand awareness that can be visualised by using a brand awareness pyramid. Based on marketing mogul, David Aaker's brand loyalty pyramid, the levels of brand awareness are zero awareness, recognition, brand recall, and top of the buyer's mind You can monitor how well your ads are doing and make quick adjustments when they are under-performing. This is why digital marketing has so much power. Every action that your customers take can be recorded, and that data can be used to form a successful digital marketing campaign A virtual assistant, also called AI assistant or digital assistant, is an application program that understands natural language voice commands and completes tasks for the user.  Brand Awareness Strategy implies marketing efforts that help a business promote a brand message. The aim is to grow the customers and establish brand recognition in the target market. Marketers develop strategies to make sure their brand is not forgotten by the customer but rather stands at the top |
