Rise in the Internet usage- Primary reason for a boom in the field of digital marketing:

At present, it is seen that the web has totally changed the way in which individuals used to buy required things and even the way various organizations offer their products and services. Right from PCs to cell phones, shoes to garments, gadgets to books, an expansive number of people are switching to using the web for buying of various services and products. The increased use of web has brought about the development of online businesses which have resulted into a career growth in digital marketing for the job seekers . The reduced Internet prices with everybody able to afford a smart phone has resulted into wider Internet usage. This has brought about a growth in the number of web users in the past decade.