Digital marketing KPIs are one of the most important parts of tracking your marketing efforts. KPIs are key performance indicators, and represent essential metrics to keep track of, especially when it comes to inbound marketing.
Using inbound marketing strategies, like growing long-term customer relationships through content that’s subtle, informative, and effective, determining the ROI depends, in part, on analyzing your digital marketing KPIs.
Tracking your marketing ROI is one of the most effective ways to make future improvements on your campaigns. The more you learn from your KPI, the more potential you have to optimize your content, as well as customer retention.